What is SEO?

What is SEO? What is SEO tells what SEO is all about, why you should do it, the working of search engines, and various factors to be considered. SEO vs. SEM Seo vs. sem gives a vivid explanation of each topic, their fundamental parts, how SEO is different from SEM, and when to choose them. SEO keywords Seo keywords tell what keywords mean in SEO, how to find keyword ideas using various tools and leverage them for your content. SEO content writing Seo content writing tells how to write content that ranks on search engines and best practices to write it. Rich Snippets Rich snippets help your ranking and visitors by providing additional information. Know what they are, why you should have them, and various types. Featured Snippets Get to know what featured snippets are, how they are different from rich snippets and various types. Sitemaps Kickstart your technical SEO with knowing sitemaps, their importance, and how to create them for your site. Crawl Rate Learn everything about crawl rate, factors that determine it, how to check it for your site, and ways to increase it. Robots.txt Learn about robots.txt files, how do they work, their importance, and how to create them. Page Speed Page speed is one of the critical parts of technical SEO. This chapter talks about its importance, factors to assess your site's page speed, and how to improve it. Duplicate Content Having duplicate content on your site can be a negative factor. Know its repercussions, detect duplicate content on your site, and finally, how to fix it. Backlinks Getting good Backlinks is one of the most crucial parts of doing SEO. Know their importance, things to keep in mind while creating backlinks, the type of content that gets more backlinks, and some best practices. Dwell Time Dwell time is a way to know user behavior on your site. It's one of the factors to measure your SEO success. Know what it is, why it matters, how to measure it, and best practices to improve it. Organic CTR Learn what organic CTR is, why it matters, how to measure it for your site, and best practices to improve it. Bounce Rate Bounce rate is another measure to know the user behavior on your site. Get to know what it is, how it affects your site, bounce rate vs. exit rate, and how to improve it for your site. Pogo Sticking Pogo sticking is a negative user behavior on your site. Know why you should bother about it and how to prevent pogo-sticking. A-Z SEO Glossary You can always refer to this chapter for any jargon that you find while going through the course. You can also visit it otherwise to know more words related to SEO.